What's Marketing
Marketing’s aim is to increase sales at a profit within a business. It shouldn’t be seen as a cost or necessary evil but an investment into the future success of your business i.e. out of acorns, great oak trees grow.
The reasons businesses fail, or don’t do as well as their owners may have expected, is often not down to the marketing or the costs associated in doing ‘marketing’ but probably due to one or a combination of these factors:
- Undefined or wrong target market
- No clear direction of where the business is going
- Change of direction during the marketing campaign or plan
- Not giving enough time to assess if it has worked i.e. Rome wasn’t built in a day
- Choosing the wrong marketing method
- Choosing the wrong time of year i.e. there’s no point selling Easter eggs at Christmas
- Poorly put together marketing material i.e. premium brand or outlet with shoddy packaging, brochures, advertising etc
- Inexperienced people trying to be marketeers
- Limited time resulting in a haphazard job being done
- Pushy sales people encouraging you to go with the method they are selling
At Dara Marketing we understand that getting your marketing right is paramount to the success of your business. To us marketing isn’t just advertising but is a combination of many methods or factors that can be controlled to boost your sales and profits.
Our approach is one of listening to the customer, understanding their business and providing bespoke solutions tailored to the success of their business. We work with our customers to bring them along a journey of discovery into the usefulness and need for marketing whatever their business size and budget. And best of all, we will handle everything.
So if you’re just setting up your first business and don’t know how or haven’t the time to source signage, uniforms, advertising etc, we’re someone you should be talking to. We offer a single point of contact, managing your needs and expectations, ensuring what we suggest will work for you.
We’re not just consultants; we’re your dedicated marketing department!
